Apple Music has gained 2 million subscribers since February, surpassing 13 million this month, according to the company.
According to MusicBusinessWorld, the latest figures put the Spotify rival on course to top 20m by the end of this year if it continues on its current impressive trajectory – adding a million subscribers per month.
The news was revealed in Apple’s latest earnings report covering its Q2 2016, released yesterday.
Apple Music gained a million subscribers in both January and February this year.
Apple CEO Tim Cook said in an earnings call yesterday: “Apple Music continues to grow in popularity, with over 13 million paying subscribers today.
“We feel really great about the early success of Apple’s first subscription business, and our music revenue has now hit an inflection point after many quarters of decline.”
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