Throughout this TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. Whether to celebrate a game winning shot, mourn a fallen character or gasp at a scandalous plot twist, thumbs across the U.S. tapped furiously, sending millions of Tweets and generating over a billion impressions on average each week.
Fans watching programs live shared experiences together, while their Tweets, according to recent research from Nielsen Social, may have reminded others to catch-up later in the week. So, as this TV season comes to an end, Nielsen recaps how series programs, special events and sports events captivated audiences on Twitter in the U.S. this season from Sept. 1, 2014, through May 24, 2015.
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