Milwaukee Radio: "Lawyers Involved" Over The Lake Branding

The Lake is causing waves, according to Milwaukee media blogger Duane Dudek.

E. W. Scripps Company has contacted a Racine station that branded itself as The Lake to assert its copyright related to the nickname.

Scripps station WLWK 94.5 FM abandoned the slogan and changed to Country Music last week at WKTI. The same day, Magnum Media dropped Country on its Q92 and picked-up Adult Hits format and branding for its nearby Racine station WMKQ 92.1 FM. WMKQ also adopted The Lake logo and the slogan “It’s All About the Variety,” both of which are registered copyrights of Scripps.

However, Scripps continues to program the Lake’s adult variety format on 94.5 WLWK-FM HD3

WMKQ spox confirmed that Magnum had been contacted by Scripps about using The Lake and that “lawyers are involved. Steve Wexler, vice president of radio for Scripps, had no comment.