Wednesday, January 21, 2015

NYC Radio: WLTW #1 As Expected, Besting Y2Y Results

The surprise in the Holiday Book released Tuesday by Nielsen was not that WLTW 106.7 FM ended up in the #1 spot (6+ AQH).  The surprise would be Lite 106-7 FM bested its #1 performance from 2013.  The station registered a 13.5 this year vs. 11.9 last year. WLTW also saw it's Cume surge to 7.1M+.   

Likewise, the  good news for #2 WCBS 101.1 FM was that it too had a "win" besting its performance versus a year ago 6.2 vs. 4.8.  The CBS Radio Classic Hits station had been on a roll of late, but was down 6.9—6.2  for the holiday period.

Emmis’ UrbanAC WBLS 107.5 FM comes in at #3 5.3—5.8...SBS Tropical WSKQ 97.9 FM La Mega moved 5.4—5.6 to end up at #4 and the #5 spot belongs to WHTZ 100.3 FM which dropped 5.6—5.0, despite the hype surrounding Jingle Ball ’14.

The really big news, of course, is the Holiday book has been over for a few weeks and the numbers are probably showing a usual performance patterns re-emerging.

25-54: WLTW…WBLS…WCBS-FM..WSKQ..WHTZ

18-34:  WLTW (up from #5)…WHTZ…WWPR…WSKQ…WQHT

18-49:  WLTW…WHTZ…WSKQ…WBLS…WCBS-FM

Cume:  WLTW-FM 7,129,700…WHTZ-FM 4,471,000…WKTU-FM 4,263,500…WCBS-FM 3,699,500…WBMP-FM 3,062,700


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