Eastlan Ratings Adds Three Markets

Eastlan Ratings' steady expansion continues as Jackson TN is now among its newest markets.

The Fall 2014 survey period is Eastlan first measurement in Jackson.

Other new Eastlan markets this Fall include a pair of previously unrated markets in the Pacific Northwest: Pendleton, OR and Walla Walla, WA.

Mike Gould

"Our status as the senior radio ratings provider in the United States combined with our steadfast commitment to helping protect revenue streams in small and medium radio markets allows our company to continue to grow our influence," said Eastlan President/CEO Mike Gould.

"This year has been a terrific year of increased acceptance among media buyers around the country, too. Each day, more are becoming appreciative of the tools Eastlan can offer to help in their challenge of buying radio in small and medium markets where audience data is often no longer available or dependent on undersized samples."