With WiFi In Cars, Comes Targeted Ads

The car may be the next frontier in delivering advertising content to consumers.

Location based ads are popping up in dashboards across the country, and location is just the beginning of the trend. Advertisers are targeting consumers by their vehicle type, the music they listen to, and anything else they may do with their dash.

“If you like the ad, you click the thumbs up and you get a reminder email sent with a coupon on your phone that you can then take into the store,” Alistair Goodman of Placecast, an ad placement company said.
Automakers like BMW, Ford, and Lincoln are rolling them out.