Report: Carrie Underwood Tops With Country 12-24s

Radio consultant Jaye Albright blogs that NBC must have done a bit of research of their own before they gave Carrie Underwood some "Dough Re Me" last month.

An early look at just-fielded research conducted by Edison Research for next month’s Country Radio Seminar indicates that Carrie is the most popular artist with young both people in the 12-24 demo who like country music and is also the most popular country artist among all 12-24s.

“Understanding country radio’s next generation of listeners” finds favorable 12-24 ratings for these artists among the young folks who said they like country music:

• Carrie Underwood:  82%
• Tim McGraw:  80%
• Blake Shelton:  78%
• Luke Bryan:  75%

Among all 12-24's:

• Carrie Underwood:  48%
• Kelly Clarkson:  44%
• Taylor Swift:  43%
• Tim McGraw:  40%

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