Wednesday, January 8, 2014

CEO Mayer Unveils 'Yahoo News Digest'

Yahoo CEO Marissa Mayer
Yahoo shows its plans to compete as media company

Yahoo! chief Marissa Mayer wants to be a media mogul as well as a tech maven, according to The NYPost.

The 38-year-old tech boss took the stage at the Consumer Electronics Show Tuesday to unveil the Sunnyvale, Calif., company’s new media strategy — which will include digital magazines and a news app that’s already in Apple’s App Store.

Mayer kicked off the high-energy presentation at the LVH Theater by bringing out former “Today” show host Katie Couric to talk about information overload in the digital world.

“News has changed so much it’s now ubiquitous,” Couric told the crowd. “It’s easy to feel you’re drowning in a virtual tsunami of information.”

Mayer’s solution: Yahoo News Digest, which promises to curate the top news of the day into bite-sized pieces, including maps of key events and Wikipedia facts.

The app also tells users how well they’ve done in keeping up with the top news of the day — a key selling point for folks who like to feel that everything’s a digital game.

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