Detroit Radio: Cumulus Flips WDRQ To Country

Cumulus announces the launch Friday of NASH FM 93.1, marking Cumulus’s Country entrance into Detroit. WDRQ /NASH FM 93.1 joins the growing list of NASH-branded Country stations. Cumulus will eventually have more than 60 owned-and-operated Country stations operating under the NASH brand.

WDRQ Doug 93.1 format was previously Adult Hits.  The station is introducing itself to Detroit by airing Country Christmas music.

Cumulus launched the NASH entertainment brand based on the Country music lifestyle in January of this year starting with the flagship NASH FM 94.7 in New York City. In addition to country radio stations, the NASH brand will include a NASH magazine, concerts/events, online content and television programming.

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“I couldn’t think of a better city to launch our NASH brand right now. Detroit is everything country music represents – Made in America, for Americans and authentically America,” said John Dickey, co-COO and Executive Vice President of Cumulus. “Country is hugely popular in Detroit and the surrounding communities and we couldn’t be more excited to bring listeners and advertisers NASH FM 93.1.”

Detroit's Country Nash-FM will now battle CBS Radio's heritage country WYCD-FM  In the most recent NielsenAudio PPMs for Detroit, WYCD was #1 with a 7.9 share 6+.  Adult Hits WDRQ had a 2.5 share at #18.