 |
| Richard Bressler |
During a conference call with financial analysts and investors
Thursday Clear Channel Media+Entertainment CFO Richard Bressler touted radio
and took a swipe at Pandora for its number of listeners claims.
Berssler said “radio also has a unique distribution,
broadcasting to the entire population of a market.” He said radio is a true mass media, not
delivery to a single user. Hel also stated radio listening is backed by
accredited media metrics. “Rather than internally generated statistics, we use
third-party data.”
“Advertisers know who is actually listening to our content.
In a market like New York City, the monthly reach of just one of our stations
broadcasting from the top of the Empire State building is 3x larger than a
collection of every single Pandora stream in the market,” according to
Bressler.
According to Bressler, AM/FM radio dominates listening with
the latest figures as reported last week in The Wall Street Journal showing
AM/FM radio at 92% of all radio listening.
“This means that 8% of all listening is digital. And of that
8%, it's estimated that Pandora is only 4% to 5% of that. And, of course, we
are also a part of that digital 8% with iHeartRadio and local radio stations
where franchises go nicely into digital as well.”
Other highlights of Bressler’s comments:
- Radio station brands backed by local personalities, guest artists talking to our listeners, 20,000 annual local events, local content and almost 3,000 local sellers engaged in their communities
- It's a real relationship with our listeners who tune in for companionship and to find out what's going on in the world
- Radio is engagement. It's interactive and it's highly targetable
- Clear Channel has the largest
No comments:
Post a Comment