CNN suffered its lowest Monday-Friday primetime average in
over a year for the week of Oct. 28 to Nov. 1. Averaging just 385,000 viewers
and 95,000 adults 25-54, both key measurements marked CNN's worst showings
since the 20-year record lows last August when the network suffered
particularly against coverage of the 2012 Summer Olympics in London, according to THR.
Also the lowest-rated week since Jeff Zucker took the reins
at the beginning of the year, it happened to coincide with a surplus of
breaking news. In addition to ongoing coverage of the Affordable Care Act
hearings, Friday's shooting at the Los
Angeles International
Airport drove viewers to
competitors Fox News Channel and MSNBC.
Easily topping all other networks for the week, FNC averaged
2.367 million viewers during the 8-11 p.m. primetime block. And in the targeted
adults demographic, FNC's 377,000 viewers nearly outrated CNN's entire
audience.
MSNBC, coming in second place for the week, averaged 683,000
viewers and 150,000 adults 25-54.
No comments:
Post a Comment