Clear Channel Media and Entertainment Wednesday released
details of the social media engagement surrounding its 2013 iHeartRadio Music
Festival, which took place in Las
Vegas on September 20 and 21.
This year's festival drove record-breaking buzz across all
social media platforms, with more than 700K active social media us ers
generating a total of 1.4M pieces of content and 2.3B total impressions, double
the amount vs. prior year.
Facebook, Instagram and Twitter were the leading channels
for conversation around the 2013 festival. Photo-sharing experienced a
breakthrough at this year's festival, with Instagram posts accounting for 23%
of all social media activity, as compared to less than 1% in 2012.
Other statistics of note include:
- 97,202 social media posts and 1,297,909 interactions were generated about the festival, resulting in 1,440,304 total pieces of buzz
- Miley Cyrus topped the artists discussed during the festival, followed by Katy Perry, Queen and Chris Brown
- Social media interactions were skewed female (66% of content came from women) and young ( 48% of the social media contributors were 18-24 year olds); 83% of all people who participated were under 34 years old
- iHeartRadio's brand partners benefitted from 38M social impressions over the festival weekend
The festival generated 38 trending topics on Twitter over
the course of the weekend, with iHeartRadio trending worldwide both nights
This year's two-day iHeartRadio Music Festival brought to
life the music of the iHeartRadio app and offered fans an opportunity to enjoy
a weekend of live music and surprise performances by their favorite artists.
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