Americans spend a full five hours and 16 minutes a day in
front of a screen, and that's without even turning on a television.
So says a statistic from eMarketer, a research firm that
focuses on digital media and marketing. It says that for the first time we are
devoting more attention each day to smartphones, computers and tablets,
according to The Wall Street Journal.
All of which points
to a big question: What counts as TV-watching today?
We are actually watching more television programming, just
from a growing range of devices and platforms, say digital and television
executives, as well as academics and statisticians. Traditional TV or
cable-network fare is now available online, via streaming services like Netflix
or for sale to be watched on mobile phones and tablets.
The report says that adults are watching their televisions
slightly less—with a daily intake of four hours and 31 minutes this year, seven
minutes less than in 2012.
The increase in mobile devices and the multitasking they
allow, plus the trend toward watching TV shows on devices other than
televisions, is driving the changes measured in the report, says Clark
Fredricksen, a spokesman for eMarketer. The study, which came out in August, is
conducted twice annually.
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