A nonprofit group that bills itself as a right-wing version
of Media Matters for America
launched Monday with calls for boycotts against companies that advertise on
PoliticsNation With Al Sharpton, a show on Comcast-owned MSNBC.
According to THR, the group is called TruthRevolt, and the
first advertiser it is targeting is Ritz Crackers, which a petition that was
quickly signed by more than 1,000 people Monday morning says is footing
"the bill for vile racial demagoguery" with its sponsorship of the
Rev. Al Sharpton's show.
The group calls Sharpton "demonstrable proof not just
of the unseriousness of the mainstream media, but of their vile race-baiting
for ratings."
TruthRevolt is a project of the David Horowitz
Freedom Center
and is funded in part by Dr. Robert J. Shillman, a wealthy philanthropist who
co-founded technology firm Cognex Corp.
Radio talk show host Ben Shapiro, who is also
editor-at-large of Breitbart News and author of the book Primetime Propaganda,
created the concept of TruthRevolt and runs it.
TruthRevolt, though, has its eye on other sponsors, shows
and media personalities, including George Stephanopoulos of ABC News; David
Gregory of NBC News; John King, Piers Morgan, Anderson Cooper and Candy Crowley
of CNN; and Chris Matthews, Rachel Maddow, Joe Scarborough and Mika Brzezinski
of MSNBC.
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