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| Arsenio Hall |
CBS Television Distribution is ramping up promotion for
Arsenio Hall’s upcoming latenight talk show.
According to TV NewsCheck, strategy includes radio ads and appearances
by Hall on radio shows around the country likely up to Sept. 9, the day Arsenio
Hall will premiere on stations owned by Tribune, Sinclair and other groups.
“Radio will play a very big role in this,” says Michael
Mischler, executive vice president of marketing at CBS Television Distribution.
Mischler, other CBS executives and Hall have been meeting this week with
stations at PromaxBDA Station Summit in Las
Vegas . “Music was a big part of his last show. We just
want to make sure that people are talking about Arsenio.”
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