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| Phil Harris |
Phil Harris starts Monday as the morning host on CBS Radio's WKQC-FM K-104.7.
Harris, according to Mark Washburn at the Charlotte Observer, hit Charlotte
in 2000 as midday host on the old Lite 102.9 FM a job he held for 12 years
until owner Clear Channel turned the station last summer into the
expect-to-hear-anything WLKO-FM
“ Lake ”
Harris didn’t want to leave Charlotte , where his wife has a fitness
business and where their two boys have grown up. He did some voice work from a
home studio, took a course in digital development at UNC Charlotte and did some
sales for a station in Raleigh .
“K” and “Lite” battled for more than a decade for the same
target audience: women in the 25-54 age demographic that advertisers like.
“Lite” was the longtime leader but faded in recent years, using more syndicated
shows and losing local connections.
“Over the last year, the audience has shifted, and we picked
up a lot of those strays,” says “K” program director John Reynolds. “K”
specializes in at-work listening. Middays, hosted by Brenda Matthews, is its
strongest block in the ratings.
Harris, 39, says pacing is a key part of a morning show.
People are busy getting their kids off to school and getting ready for work.
They want their service information – weather, traffic, events of the day – in
a speedy fashion. And the music needs to fit the rhythm, too.
“You need to match the pace of the day,” Harris says. “Keep
it moving, keep it positive. Music is like a fuel for a lot of people in the
mornings.”
He expects many of his old “Lite” listeners to find him on
“K,” and he hopes the reunion is good for both parties.
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