TV industry insiders say no amount of NBC executive
reshuffling can save the embattled “Today” show — until its longtime co-host
throws in the towel.
Lauer has been blamed for the show’s ratings woes, which
intensified in June when co-host Ann Curry was suddenly ditched and replaced by
Savannah Guthrie.
“This problem is not going to go away until Matt Lauer
does,” a prominent former NBC News exec told the NY Daily News on Tuesday. “He’s
great, but fairly or unfairly, his brand is damaged.”
The sentiment comes just as a new production team is poised
to take over “Today,” which has fallen into second place this year behind
archrival “Good Morning America” in the cutthroat ratings race.
Alexandra Wallace, 46, a TV news veteran with morning show
experience and a senior vice president at NBC News, will take charge of the
show in the near future. She will appoint a new executive producer to replace
Jim Bell, who has been running “Today” since 2005.
Bell was behind the unceremonious ouster of Curry.
Many in the television news industry believe that the show
lost its dominant place in morning TV because it became stale under Bell’s
watch.
“You look at ‘GMA’ and they’ve got it going. They come
across like a family, and the approach is appealing and feels fresh,” a
high-ranking TV news insider told The News on condition of anonymity.
“They’ve
got that morning TV chemistry, which the current regime at ‘Today’ just seems
to have let slip away.”
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