Noting that streamers TuneIn and Spotify are “doing a
radio-type business,” an analyst at the Wells Fargo conference asked how
traditional radio can remain relevant in the dash.
Field |
He called it “a lack of respect for what radio is and what
it has accomplished.”
If you aggregated all the listening, including broadcast
radio, satellite radio and streamed stations, traditional radio makes up some
90% of that, he said. That’s compared to television, which faces disruption
from satellite, cable and other services, so local and network TV “is about
half of where they were” at one time, he said.
Yet television doesn’t get continually asked about its
relevance, Field pointed out.
Traditional radio is valued by listeners because “our
service is not just music,” clarifying he’s not “not denigrating the other
services. We have local content, local personalities. We offer companionship.”
Put all that together, and radio is successful, he said.
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