Tuesday, November 13, 2012

Coca-Cola Journey Ups The Content Marketing Ante


Coca-Cola has unveiled a new website to support its content marketing aims by presenting information in magazine style, according tonewsreach.co.uk.

New York Times advertising columnist Stuart Elliott said the revamped site adopts "an approach and attitude more akin to a consumer magazine than a business portal".

Indeed, the layout of the homepage features large images and striking headlines of articles across a range of topics including sports, entertainment and health.

Called the Coca-Cola Journey, the website's main navigation is broken down into stories, opinions, brands, videos and blogs - leaving no doubt about the importance of content for the brand.

No comments:

Post a Comment