Coca-Cola has unveiled a new website to support its content
marketing aims by presenting information in magazine style, according tonewsreach.co.uk.
New York Times advertising columnist Stuart Elliott said the
revamped site adopts "an approach and attitude more akin to a consumer
magazine than a business portal".
Indeed, the layout of the homepage features large images and
striking headlines of articles across a range of topics including sports,
entertainment and health.
Called the Coca-Cola Journey, the website's main navigation
is broken down into stories, opinions, brands, videos and blogs - leaving no
doubt about the importance of content for the brand.
No comments:
Post a Comment