Tuesday, October 2, 2012

Streamer Rdio To Pay Artists For Fan Referrals

Musicians looking for a new revenue stream can now get commissions from music service Rdio.

According to a story at USAToday, under a new artists program, the 2-year-old streaming service will pay musicians $10 for each subscriber they bring to the service. Among the artists already on board are Snoop Lion (the artist formerly known as Snoop Dogg) and members of alternative rock bands The Raconteurs and Scissor Sisters.

Musicians can share tracks and playlists on Facebook and Twitter, and that could lead some followers to subscribe to the service ($5 a month unlimited Web streaming; $10 a month for mobile, too.) "Fans can discover new music by seeing what their favorite artists are doing on Rdio," company CEO Drew Larner says. "It's sort of like Twitter meets music."

The new program could help Rdio stand out in the crowded and growing music-streaming category, which is expected to grow fourfold in 2012 to about $413 million, according to Strategy Analystics.

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