Monday, October 29, 2012

Atlanta’s Star 94.9 Recruits Jimmy Alexander For AM


Cindy Simmons, long-time host at Star 94, now has a new morning partner: Jimmy Alexander from D.C.

Jimmy in his 'oval office'
Alexander comes from the Jack Diamond Morning Show in WRQX Mix 107.3, which is similar to Star 94 here in its adult pop music blend. He started as a producer in 1997 on the show and was promoted to co-host 11 years ago.

According to Rodney Ho at aj.com, Cindy’s co-host for eight years, Ray Mariner, was unceremoniously dismissed in May, no explanation given. (In fact, even in the grinding rumor mill that is Atlanta radio, I have heard precious little why he was cut and he isn’t talking.)

Cindy’s gone solo for several months. While Star’s ratings have slipped a bit since his departure, it appears to have been the entire station, not just mornings, that has suffered.

The timing is interesting because Cindy is pregnant with her second daughter, due next week. That means she’ll be off the air for at least a little while.

Norm Schrutt, a long-time agent who represents both Cindy and Jimmy, said he isn’t sure when Star 94 is going to bring Alexander in. Scott Lindy, the operatioins manager for Star, said he could arrive in Atlanta in 30 to 60 days – or sooner if Mix lets him go sooner.

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