Edison conducted a nationwide study of more than 200 women,
ages 30-to-49, who said they liked or loved hearing Christmas music on the
radio. The research, done on behalf of Adult Contemporary radio stations that
go all-holiday music during November and December, follows similar research in
2004 and 2007. It’s the first test to include recent holiday music from Taylor
Swift, Michael Bublé, Lady Antebellum, the “Glee” Cast, Justin Bieber, and
more.
Since 2004, Edison’s research has shown a preference for the
holiday standards. This year’s best-testing holiday song was the late Andy
Williams’ “It’s The Most Wonderful Time of the Year.” Newer holiday songs have
a hard time gaining attention, which is why all-holiday formats often tend to
concentrate on multiple interpretations of holiday mainstays. However, certain
other holiday novelties, such as “You’re A Mean One, Mr. Grinch,” continue to
test well.
These are the ten most-disliked holiday songs of 2012 in
descending order:
1. Singing Dogs, “Jingle Bells”
2. Beach Boys, “The Man With All The Toys”
3. Spike Jones, “All I Want For Christmas Is My Two Front
Teeth”
4. Barbra Streisand, “Jingle Bells”
5. Elmo & Patsy, “Grandma Got Run Over By A Reindeer”
6. Cartman, “O Holy Night”
7. Seymour Swine & Squeelers, “Blue Christmas” (the
version that features a Porky Pig-soundalike stammering his way through the
Elvis Presley standard)
8. Neil Diamond, “O Come, O Come Emmanuel”
9. Mannheim Steamroller, “Deck The Halls”
10. Little Jimmy Boyd, “I Saw Mommy Kissing Santa Claus”
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