WLW Strikes Out With Contest

The Big One, 700 AM WLW in Cincinnati has abruptly ended a website-based contest which irritated MLB’S St. Louis Cardinals and the home team, The Reds.  The Irony: WLW airs Reds games.

The station promotion: award shingles, renamed "Tony LaRussa Shingles",  from a local roofing company. LaRussa is the skipper of the arch-rival Cadinals and didn’t make a road trip to Cincinnati because he has a case of the shingles.  Shingles is very painful and is caused by a virus.  Left unchecked it could lead to complications, especially in older people.

Contest text:

Cardinals manager Tony La Russa has shingles, so we want to give you a chance to win some Tony La Russa shingles of your own! The Reds and Cards clash this weekend at GABP and we’re backin’ our Redlegs by giving you a shot to win Tony La Russa shingles courtesy of Ray St. Clair Roofing!

The Cardinal Nation was not amused and neither was the management of the hometown Reds.  Chief Operating Officer Phil Castellini issued a statement:

”The Reds were not aware WLW was putting together this contest. It is in bad taste and does not reflect the spirit of respectful competition the Reds and our fans have toward Tony LaRussa and the Cardinals. We are disappointed our rights partner would execute such a contest and fail to consult us in advance so we could have prevented it from happening. Reds ownership has asked WLW to remove the page, and they are cooperating.”

TomzTake: Good Advice--Stay away from health issues... where do you draw the line? Cancer? Draw the line by not starting at all, make NO the line.