Seacrest Re-Ups With Clear Channel

Report: 3 Year Deal Worth $60M

Clear Channel Radio and Ryan Seacrest Enterprises today announced they have entered into a new and expanded multi-year partnership agreement.  The NYTimes reports the 3-year deal is worth $60M to Seacrest.

Additionally, Seacrest will create and deliver new content for distribution through Clear Channel's traditional and digital radio platforms on both a local market and national basis, as well as serve as a spokesperson for Clear Channel. Under the new agreement, Seacrest and Clear Channel will also create joint ventures to develop and promote new musical artists and other multi-platform media projects.

The three-year agreement builds on and vastly expands the relationship first established between Seacrest and Clear Channel in 2004 when Seacrest assumed hosting duties for American Top 40, syndicated by Clear Channel's Premiere Radio Networks, and also began morning hosting duties for Clear Channel's KIIS-FM morning show in Los Angeles.

"Everyone at Clear Channel is thrilled to renew and expand our partnership with Ryan, who is not only a top radio and television personality but also a true visionary who has firmly established himself as America's leading curator of popular culture," said Robert W. Pittman, Clear Channel's Chairman of Media and Entertainment Platforms. "Ryan is a singular talent and brings incredible assets to his partnership with Clear Channel. His likability and broad appeal are a key reason why his shows have such phenomenal reach and penetration. What we have already achieved together with Ryan's radio programs in Los Angeles, New York and across the nation, and which we will now take further under our new agreement, underscores our uniquely powerful ability to reach a national audience while executing locally in both traditional and digital radio."

"Ryan exemplifies the level of talent and programming we are committed to bringing our listeners across a variety of platforms," said John Hogan, President and Chief Executive Officer of Clear Channel Radio. "His experience and track record as a host and a producer and his extensive industry relationships make Ryan an ideal partner for the development of new vehicles as we drive growth opportunities across all of our radio platforms, on air, online and on-site. We look forward to continuing to work with him to promote his current shows through Premiere Radio Networks and collaborating with him to create and bring trend-setting new content ideas to fruition."

"I believe Clear Channel's programming is only beginning to scratch the surface of what we can achieve together to connect with audiences and create innovative and compelling opportunities for listeners and advertisers. I'm excited to work closely with Clear Channel's radio leadership to develop new concepts and content that brings the untapped potential of radio to life across a range of delivery platforms. I'm particularly looking forward to exploring and capitalizing on the exciting possibilities the digital era holds for radio," said Ryan Seacrest.

The terms of the new agreement call for Seacrest to continue as host of On Air with Ryan Seacrest, his top-rated daily radio program which airs from 5:00 - 10:00 a.m. PT on Clear Channel Radio's 102.7 KIIS-FM in Los Angeles, which is also tailored for the New York market on Z100. In addition, the nationally syndicated mid-day version of On Air with Ryan Seacrest will be expanded to four hours and also extends Ryan's services on the nationally and internationally distributed American Top 40, which is syndicated by Premiere Radio Networks.

American Top 40 continues to be the number one countdown show in the U.S. and can be heard on nearly 500 radio stations worldwide.

For the past five years, Seacrest's local radio show on KIIS-FM/Los Angeles has been the most-listened-to program in Southern California (source:Arbitron)(source:FA'04 to JAN'10)(source:MSA & PPM)(source:Cume)(source:MF 6-10)(source:P 12+) and consistently wins every female demo from 12-17 to 25-34 (Arbitron, FA'04 to JAN'10, MSA & PPM, AQH, MF 6-10A).

Further, the agreement calls for Seacrest to commit time as a spokesperson and advocate for Clear Channel, and his endorsements of Clear Channel products and services will include appearances at Clear Channel-sponsored events such as Jingle Ball and Wango Tango. Seacrest will also work closely with Clear Channel leadership to develop exclusive new radio content for national and international syndication via both traditional and digital media.

A third element of the agreement creates a joint venture between Seacrest and Clear Channel aimed at developing and producing various entertainment concepts such as a record label and music publishing, a live concert series and content for television.

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