Monday, November 29, 2010

Do Consumers Really Want FM Chips On Mobile Phones?


Consultant Mark Ramsey  says his research indicates the answer is no:
"The notion that “if we build it they will come” was wrong then and it’s wrong now.  And when it comes to devices and electronics, it’s wrong – period.

So, in conjunction with VIP Research, I asked a national sample of more than a thousand radio listeners ages 10-54 whether they had ever specifically looked for a mobile phone that contains FM radio" (full report here).


 Read more here.

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