NBC’s Super Bowl XLIX overnight topped a 50 rating in each half hour from 8pm ET forward and peaked at a 52.9/73 from 10-10:15 p.m. ET.
NBC’s Super Bowl XLIX overnight is up +4% from last year (47.6/70) and up +3% from prior record (48.1/71 for Ravens-49ers SB XLVII in Feb. ‘13)
The 12:13-1:16 a.m. ET post-Super Bowl edition of “The Tonight Show Starring Jimmy Fallon” earned a 6.2 rating, 16 share in metered-market households from 12:15-1:15 a.m., making this the #2 Fallon-hosted “Tonight” show ever in metered-market households, behind only the show’s debut on Feb. 17, 2014 with an Olympics lead-in (7.1).
According to TVByThe Numbers, It’s the highest-rated late-night show airing on a Super Bowl Sunday since 1998, when “Tonight” averaged a 7.3 in metered-market households. Fallon topped the six late-night franchises that have aired post-Super Bowl editions since then.
Fallon doubled the prior late-night post-Super Bowl telecast (6.2 vs. 3.1 for “Late Late Show with Craig Ferguson” on Feb. 3, 2013).
Versus his own prior post-Super Bowl “Late Night with Jimmy Fallon” in 2012, last night’s “Tonight Show” was up +48% (6.2 vs. 4.2 on Feb. 5, 2012).
In the 25 markets with Local People Meters, “Tonight” averaged a 3.6 in adults 18-49, setting a new record for “The Tonight Show Starring Jimmy Fallon.”
And, there were over 28.4 million global Tweets containing terms related to the game and halftime show were sent during the live telecast (from kickoff through 30 minutes after the clock expired). #SB49 was the most Tweeted @SuperBowl ever, surpassing last year’s game.
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