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| Bob Pittman |
iHeartMedia announced today the launch of “iHeartMedia SoundBoard,” a one-of-a-kind audio-centric branded entertainment studio. iHeartMedia SoundBoard will invite brands to collaborate with iHeartMedia’s portfolio of talent and personalities to produce original long and short-form audio, video and experiential content that moves seamlessly across radio, apps, and events, creating the next generation of brand storytelling.
iHeartMedia SoundBoard productions will each be designed from the ground up, uniquely pairing the right brands, creators and talent to tell stories in new ways designed to take particular advantage of the power of audio to engage, entertain and capture the imagination.
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| John Sykes |
“As the number one creators of live, daily content, brands have been asking us for more ability to craft original stories that leverage the power of sound to reach consumers when they’re ready to be entertained,” said Bob Pittman, Chairman and CEO of iHeartMedia. “We’re launching the first branded audio studio for the digital era to prove the power of radio, the power of live content, and the power of cross-platform programming designed for a media world without walls.”
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| Gayle Troberman |
Pittman continued, “No one but iHeartMedia has the arsenal of talent, experience and cross-platform audiences that we can deliver to brands. The key to iHeartMedia SoundBoard’s success will be our ability to collaborate and scale successful programming immediately from online to radio to mobile, social and our 20,000 live events.”
iHeartMedia will tap its amazing network of on-air personalities, from national names like Ryan Seacrest and Elvis Duran, to the many local personalities who resonate in their communities -- and its unique access to the most innovative thinkers in music and entertainment -- to develop new original productions that combine the power of live radio with richer storytelling across platforms.
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| Vanessa Adamo |
The new iHeartMedia SoundBoard Studio will be led by John Sykes, President of iHeartMedia’s Entertainment Enterprises Group, a media pioneer who helped to create record-setting events like the iHeartRadio Music Festival and the iHeartRadio Music Awards, served as a member of MTV’s original start-up team and President of VH1 and Gayle Troberman, EVP and Chief Marketing Officer of iHeartMedia, a former advertising agency executive who founded the web’s first branded entertainment capability at MSN; and Vanessa Adamo, Senior Vice President of Entertainment Enterprises and former branded entertainment executive at Starcom MediaVest Group’s Liquid Thread. Together, they bring decades of experience producing original content for TV, radio and the web as well as launching some of the fastest-growing live event franchises in history.
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