Miami Radio: WLYF-FM Rewards PD Rod Sidney

Rob Sidney

Lincoln Financial Media/Miami has announced a contract extention for longtime WLYF 101.5 FM Director of Programming and Operations Rob Sidney.

The multi-year deal continues to make Sidney LFM's longest tenured programmer with more than 25 years of service to the company. Sidney first joined WLYF as Music Director/morning host in 1990, becoming the station's Program Director in 1993. His career has also included on-air, programming and operations duites at stations in Baltimore, Washington, Chicago and New York.

"Rob Sidney has had the bead on South Florida's adult female listening audience for over a quarter of a century and the proof is keeping the station in the top three for most of that time," said Senior VP/General Manager Maureen Lesourd. "He has a keen ability to keep the LITE brand evolving, while supporting sales with unique opportunities and exciting ways to embed our best clients within the station."

WLYF 101.5 FM (100 Kw) Red=60dBu Coverage

"The opportunity to invest well over 25 years growing and guiding a brand like Lite FM is rare and I thank Maureen Lesourd for her confidence," added Sidney. "I'm grateful for the culture of excellence and integrity of leadership which have been the hallmarks of Lincoln Financial Media. We look forward to continuing Lite's success for many years."