NYC Radio: WPAT-FM Signs Luis Jimenez For Mornings

Luis Jimenez (Times photo)

Spanish Broadcasting System (SBS) Thursday announced the return of Latino personality Luis Jimenez to weekday mornings on WPAT 93.1 FM /AmorFM.

The new morning-drive show, “Sin Censura con Luis Jimenez” (“Luis Jimenez – Uncensored”) will air weekdays from 6am to 10am and will include a supporting cast of co-hosts, pranksters and outlandish characters.

Jimenez has long been a mainstay of popular, cutting-edge Latino humor, having previously ranked #1 in the overall New York radio ratings as host of “El Vacilón de la Mañana” (“the Morning Jive”) on sister station WSKQ 97.9 FM /MegaFM during the past two decades.

WPAT 93.1 FM (4 Kw) 60dBu Coverage Area

“I’m excited to be back home at SBS,” crooned Jimenez, “and I’m looking to shake things up again on WPAT mornings – including giving my old gang at WSKQ a run for their money.”

“Luis is a uniquely gifted entertainer and we’re thrilled at the opportunity of presenting him to his legion of fans in New York City on WPAT 93.1FM, on selected stations throughout the country over Aire Radio Networks and globally via the LaMusica Smartphone App,” stated SBS Chairman and CEO, Raúl Alarcón.

Jimenez abruptly disappeared last July from WXNY 96.3 FM, where he had hosted mornings since 2008.  There has been speculation about graphic content, which has always been part of Jimenez’s show, and about whether parent Univision wants to cut costs in anticipation of a sale it has been pursuing.