A new report notes Sports radio attracts 23 million weekly listeners, who tune in for an average of 4 hours a week.
Contrary to what one might expect, a full 29% of that listening occurs at home.
Compared to the U.S. population, sports radio listeners trend highly educated and wealthy. Over 50% earn more than $75,000 a year, and 46% have a college degree.
The information is contained in a new report on the Year in Sports Media from Nielsen. The report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
These big events and the ubiquity of mobile apps and devices throughout the world made 2014 the year sports consumption on mobile truly went mainstream. The growth in digital video viewing from 2013 to 2014 was nothing short of extraordinary, and not just among younger consumers.
While the 18-34 set posted a 53% increase in digital viewing from Q2 2013 to Q2 2014, viewing grew an even more impressive 80% and 60% among Americans 35-49 and 50-64, respectively.
Fans continue to increase consumption and engage with sports content in a variety of different ways across a multitude of devices.
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