Louisville Radio: WGHL-FM Flips To Classic Hip-Hop

Alpha Media/Louisville has flipped WGHL 105.1 FM to Classic Hip Hop branding as "Old School 105.1" with the slogan "Throwback Hip Hop."

The station's playlist includes artists such as Tupac, Notorious B.I.G., Run DMC, Missy Elliott and Busta Rhymes.

The cluster also owns three Urban radio formats which include Urban WGZB-FM (B96.5) and Urban AC WMJM-FM (Magic 101.3).

Senior VP/Market Manager Dale Schaefer commented, "In the past year, the Classic Hip Hop format has emerged throughout the country as the hottest new radio format because it targets a well-educated, high income audience of 25-54 year olds who grew up listening to this genre of music. We are thrilled to be able to fill this music void in the Louisville market so that advertisers can effectively reach this desirable group of listeners in our community."

WGHL 105.1 FM (1.9 Kw) Red=60dBu Coverage Area

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OM George Lindsey noted, "Louisville has such a strong Hip Hop history, Static Major and the like, that we at Alpha Media Louisville are honored to develop a station that will be home to nothing but Throwback Hip Hop."

Phillip David March, Director of Urban Programming states, "I'm very excited for the opportunity to provide the Louisville market a music choice that has been missing. An entire generation has grown up with hip hop and it now has a place on the dial where they can hear their favorite Throwback Hip Hop on Old School 105.1."