David & Goliath: Steve Swenson Aims At WTOP
In January 2012, Washington, D.C.’s newest all-news radio
station, CBS’s WNEW 99.1, took to the airwaves for the first time, signaling
the beginning of a new era in Washington news radio. This was thanks in large
part to the hard work and enormous vision of Steve Swenson, the vice president
and market manager of CBS Radio in Washington, D.C.
Swenson has undertaken a battle in the DC
market that is reminiscent only to the biblical story of David and Goliath. As the undeterred and fearless David,
Swenson, armed with patience and nearly 50 news staffers, has set his sights on
conquering the DC metro market. With his
trusted partner, News Director Michelle Komes-Dolge, he has positioned WNEW
strategically, and it is now poised to shake up the competition in the capital.
Swenson, a 30-year veteran of news radio, relocated after 13
years in New York City to launch the brand new D.C. area station, which will
feature all news, all the time. WNEW gives metro listeners an alternative to
WTOP News, the competing station that Swenson headed in the 1990s and nurtured
into the most listened-to radio station in Washington.
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