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Monday, September 3, 2012

David & Goliath: Steve Swenson Aims At WTOP



In January 2012, Washington, D.C.’s newest all-news radio station, CBS’s WNEW 99.1, took to the airwaves for the first time, signaling the beginning of a new era in Washington news radio. This was thanks in large part to the hard work and enormous vision of Steve Swenson, the vice president and market manager of CBS Radio in Washington, D.C.  
Swenson has undertaken a battle in the DC market that is reminiscent only to the biblical story of David and Goliath.  As the undeterred and fearless David, Swenson, armed with patience and nearly 50 news staffers, has set his sights on conquering the DC metro market.  With his trusted partner, News Director Michelle Komes-Dolge, he has positioned WNEW strategically, and it is now poised to shake up the competition in the capital. 
Swenson, a 30-year veteran of news radio, relocated after 13 years in New York City to launch the brand new D.C. area station, which will feature all news, all the time. WNEW gives metro listeners an alternative to WTOP News, the competing station that Swenson headed in the 1990s and nurtured into the most listened-to radio station in Washington.

Read More Here.


Also Read: Michelle Komes-Dolge: The Presence of Girl Power at WNEW, Click Here.

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