Consultant Mike O'Malley says "For Better Content, Treat Ideas like Runners in Scoring
Position"
“Runners left in scoring position” is one of those
“relative” baseball stats.
If a team scores a lot of runs and wins big, RLISP (runners
who were on second or third base and in a position to score but did not) is an
afterthought. But if the game is tight or the team loses by a couple of runs,
the number of runners who had the potential to score but didn't takes on more
significance.
At its core, RLISP is a measure of missed opportunities, of
something that began with great promise but was not brought to its ultimate
conclusion.
A lot of shows stumble with their own version of RLISP: good
ideas that don’t get sufficiently developed and simply remain “in scoring
position.”
To more get more interesting, unique and fully developed
content, try this 3-step, “brainstorm your brainstorming” technique. We did
this last week with a room full of morning shows but you can absolutely do this
by yourself with great results.
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