Insomniacs have a new friend — CNBC screamer Jim Cramer.
Research wonks at NYPost noticed something weird when
combing through Nielsen overnight numbers recently. Cramer’s “Mad Money,” one
of the most-hyped shows on CNBC, gets a larger audience when rebroadcast in the
predawn hours on the NBC network than during its live 6 p.m. airing on the
business cable channel.
Sources speculate that Wall Street traders are probably
crawling home from clubbing at that hour and, while checking their computers
for the latest on the Asian markets, have Cramer on the TV for background
noise.
NBC first started airing “Mad Money” at 3 a.m. in March and
whaddya know — the manic stock picker has an average audience so far of
400,000.
The 57-year-old former Goldman Sachs trader attracts just 187,000
viewers on his CNBC show.
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