Sports Talk Surges In Big Apple

From David Hinckley, New York Daily News.

New York is about to get another round of expansion in the fastest-growing segment of radio: sports talk. 

Starting Friday afternoon, ESPN Radio turns its 1050 AM frequency over to ESPN Deportes, Spanish-language sports talk.
That means English-language ESPN Radio will only be heard in New York on 98.7 FM. 

WFAN has retained a comfortable lead over ESPN Radio in local sports talk, though ESPN got what it hopes will be a breakthrough win in August. 

For the first time, says David Roberts, vice president and general manager of ESPN Radio New York, ESPN Radio beat WFAN during a weekly day part. 

ESPN Radio’s Colin Cowherd and Mike Lupica finished a hair ahead of ’FAN in August for the 10 a.m.-1 p.m. hours. 

ESPN Radio has doubled its total New York audience since getting the 98.7 signal, says Roberts, to more than 900,000 a month.
 

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