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Monday, September 3, 2012

'Mad Money' Reels In Viewers...at 3 AM!


Insomniacs have a new friend — CNBC screamer Jim Cramer.

Research wonks at NYPost noticed something weird when combing through Nielsen overnight numbers recently. Cramer’s “Mad Money,” one of the most-hyped shows on CNBC, gets a larger audience when rebroadcast in the predawn hours on the NBC network than during its live 6 p.m. airing on the business cable channel.

Sources speculate that Wall Street traders are probably crawling home from clubbing at that hour and, while checking their computers for the latest on the Asian markets, have Cramer on the TV for background noise.
NBC first started airing “Mad Money” at 3 a.m. in March and whaddya know — the manic stock picker has an average audience so far of 400,000.

The 57-year-old former Goldman Sachs trader attracts just 187,000 viewers on his CNBC show.

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