CMG Makes Danny Bortnick VP/Local Revenue

Cox Media Group has named radio sales veteran Danny Bortnick as Vice President of Local Revenue and Client Growth, a new position aimed at strengthening client relationships and boosting local revenue across its radio division.

Bortnick joins CMG on July 13 and will collaborate with market leaders and sales managers to develop local revenue strategies, enhance client engagement, improve execution, advance sales enablement initiatives, and support the company’s client-focused sales organization.

Danny Bortnick

“Danny is a results-driven revenue leader with a strong track record of building high-performing teams and driving revenue growth across multiple platforms,” CMG Radio President Rob Babin said in a statement. “His ability to connect strategy to execution and foster trusted partnerships with clients makes him the right leader to help take CMG Radio’s local revenue performance to the next level.”

Bortnick brings more than 20 years of media sales experience, including leadership roles at iHeartMedia and CBS Radio. Most recently, he served as Director of Sales for Hubbard Radio and 2060 Digital in West Palm Beach, overseeing revenue strategy for multiple stations and digital operations.

“I’m honored to join the CMG family under Rob Babin’s leadership, and I’m excited to help accelerate local revenue growth across the organization,” Bortnick said. “Local media plays an essential role in every marketer’s strategy, and CMG Radio’s brands deliver measurable impact for our clients.”

The appointment reflects CMG’s focus on enhancing local sales performance and client partnerships in its radio markets.