TV Ratings: FIFA Setting Records

The 2026 FIFA World Cup, co-hosted by Canada, Mexico, and the United States (June 11–July 19), has delivered record-breaking television viewership across major markets, especially in North America. The expanded 48-team format, home-soil advantage for host nations, and strong performances have driven massive audiences on linear TV, cable, and streaming platforms like Fox, FS1, Telemundo, Peacock, and Tubi.

Key U.S. Highlights

• USMNT opener vs. Paraguay (June 12): ~18 million viewers on Fox/FS1/Tubi (English-language record for any World Cup match). Peaked at ~18.9–21.5 million. Combined English + Spanish (Telemundo): ~24.9–27.5 million total, one of the most-watched U.S. soccer broadcasts ever.
• Group stage averages: Fox/FS1 matches averaged ~5.9–6 million viewers (up 128% from 2022). Telemundo averaged ~5.5–7.5 million (up over 200% in early matches).
• Other strong U.S. matches: USMNT vs. Australia (~14.8–16.2 million on Fox). Non-USMNT games like Mexico opener also drew big numbers.

International Standouts

• Mexico’s matches: Record audiences in Mexico (e.g., 23.4 million for opener vs. South Africa; up to 25.5 million later). Strong U.S. Spanish-language crossover.
• Brazil: Games routinely hit 30+ million combined on TV Globo/SporTV, with massive digital reach.
• Asia/Europe: Japan matches drew 22+ million; strong figures in China, Germany, etc.
• Global momentum: Early tournament viewership is on pace to challenge or exceed 2022’s cumulative billions, boosted by North American time zones and accessibility.

Ratings have been exceptionally strong during the group stage and into the Round of 32 (e.g., matches on June 29 like Brazil vs. Japan, Germany vs. Paraguay, Netherlands vs. Morocco are expected to perform well). Knockout rounds, especially involving host nations or stars like Messi, should push numbers even higher. Factors include home advantage, expanded field, streaming growth, and soccer’s rising U.S. popularity.

This World Cup is already one of the most-watched in history on multiple platforms, with potential for the final to set new benchmarks. Expect continued dominance in daily U.S. ratings during prime matches.