The Radio Advertising Bureau (RAB) has named Sabina Widmann executive vice president. Widmann will oversee member engagement and success, with a primary focus on broadcaster initiatives, enhancing member services, and expanding offerings as the organization aligns resources to meet the evolving needs of the radio industry.
Widmann brings more than 20 years of experience in radio, media sales, multicultural marketing, and business development. She has deep expertise in helping brands connect with Latino audiences through audio and media strategies. Most recently, she held leadership roles at TelevisaUnivision, where she developed integrated marketing solutions across broadcast, digital, and audio platforms and gained extensive insight into Latino consumer behavior and market dynamics.
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| Sabina Widmann |
The appointment comes as RAB continues to evolve by consolidating responsibilities within the organization to better serve its members and the changing broadcast radio landscape. Widmann’s role reflects the association’s emphasis on increasing member value, professional development, and industry support.
“Sabina’s leadership experience, industry knowledge and understanding of broadcasters and the local communities which they serve make her an outstanding addition to the RAB team,” said Mike Hulvey, president and chief executive officer of RAB. “Her passion for helping media organizations grow and evolve will further strengthen the support, education and resources RAB provides to its members.”
“I’m excited to join RAB during such an important time for the industry,” Widmann said. “Radio and audio continue to play a vital role for our communities and advertisers. I look forward to working with RAB’s members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth.”