The Buffalo Bills will take full control of producing and distributing radio broadcasts for all preseason, regular season, and playoff games starting in 2026, ending their 14-year partnership with WGR 550 AM and shifting to an in-house model that includes expanded affiliate networks across New York State, Southern Ontario, and beyond.
The change also affects the daily weekday show One Bills Live, which begins in-house distribution on Monday, Feb. 9. The program, hosted by Chris Brown and Steve Tasker (who remain in their roles), will stream exclusively from 1-3 p.m. on BuffaloBills.com and the Bills App, while continuing its simulcast on MSG Western New York.
"We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community."
The team will partner with Good Karma Brands, a media and marketing company specializing in sports content, to develop the new distribution strategy.
Traditional terrestrial radio game broadcasts, currently on WGR-AM 550 in Buffalo and 950-AM The Fan in Rochester, will transition under the Bills' direct management, enabling broader reach and enhanced fan and business engagement.