“The Bert Show” ratings declined significantly in its final year on Atlanta's Q99.7, ending a long run as a top performer in the market, according to media writer Rodney Ho at ajc.com.
The long-running morning program, hosted by Bert Weiss, concluded its 25-year tenure with its last broadcast on October 24, 2025.
In its prime, “The Bert Show” commanded a loyal following, often ranking No. 1 among its core demographic of women 25 to 54.
The decline became evident well before Weiss's retirement announcement in September 2025.
- In June 2022, following the firing of co-host Davi Crimmins, the show held strong at No. 2 overall among all listeners in Atlanta and a dominant No. 1 with women 25-54, per Nielsen data.
- By March 2025—around the time Weiss quietly informed his staff of his plan to retire by year's end—the program had dropped to ninth place overall and fourth among women 25-54.
- Cast changes, such as Moe Mitchell's unexplained departure last summer (2025), produced little immediate ratings movement.
- Weiss's public retirement reveal and the show's emotional wind-down had no notable positive or negative effect on listenership.
- In its final monthly ratings period (October 2025), “The Bert Show” placed eighth overall in the market and third among women 25-54.
Following the show's end, Q99.7 shifted to an all-music format without on-air personalities (jocks) during the morning slot. Station management indicated a yet-unnamed replacement program would launch sometime in the first quarter of 2026.
In the interim, the station's performance weakened further.
During the most recent ratings period (covering December 2025), Q99.7 fell to 14th place overall and ninth among women 25-54.The ratings erosion reflects broader challenges in morning radio amid shifting listener habits, staff turnover, and the natural end of a long-running show's cycle, despite its history of strong community connection and syndication success in multiple markets.