AccuWeather has secured a multi-year deal to become the exclusive weather provider for the new Versant cable networks, including the rebranded MS NOW (launching November 15, 2025, as a successor to MSNBC) and CNBC, delivering hyper-local forecasts, live meteorologist appearances, and custom graphics to millions of viewers across daily news and business programming.
The partnership fills a critical gap for Versant—spun off from Comcast—by integrating AccuWeather’s “Superior Accuracy”™ forecasts, severe weather warnings, and a team of over 90 expert meteorologists into flagship shows like Morning Joe on MS NOW and Squawk Box on CNBC.
It includes branded segments, real-time storm updates, and digital content tailored to news, business, and lifestyle impacts, such as travel disruptions or commodity market effects from extreme weather.
Key elements of the agreement:
- On-air integration: Live or recorded appearances by AccuWeather meteorologists during routine and breaking weather coverage.
- Visual tools: Custom maps, animations, and data feeds for clear, engaging explanations of complex weather patterns.
- Editorial support: Access to AccuWeather’s API, video library, and editorial content for seamless use across TV and streaming platforms.
- Staff expansion: MS NOW has hired Emmy-winning journalist David Parkinson as Senior Weather and Elections Data Analyst and Moses Small as Climate Reporter to collaborate with AccuWeather’s team.
AccuWeather CEO Steven R. Smith called the collaboration a major step in the company’s mission to save lives and inform decision-making, noting that its forecasts and warnings will now reach millions more through Versant’s platforms.
For CNBC, the partnership builds on a 27-year relationship dating back to 1998, when AccuWeather began providing eight daily live hits featuring experts like Dr. Joe Sobel.