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| Kevin & Taylor in Star 94.1 Studio |
Earlier this year, Taylor Scott and her co-host Kevin Avery lost their jobs at Christian pop station Fish 104.7 when its parent company, Salem, sold it to Educational Media Foundation. The station transitioned to EMF’s syndicated Christian format, Air, eliminating local on-air talent. After 25 years hosting Fish’s only morning show, "Kevin & Taylor," the duo left with strong ratings, consistently ranking in the top 5 among women aged 25-54 in Atlanta.
WSTR Star 94.1 management, led by Mike Boldon, saw an opportunity to leverage the duo’s established brand in Atlanta. Boldon, who has launched 40 morning shows across various markets, said, “It’s a no-brainer to bring a team like Kevin and Taylor, so integrated into the Atlanta market. It just makes sense.”
The station believes they can smoothly transition to a secular format targeting a similar demographic.
On air, Avery referred to their former station as “the station that shall not be named.” Scott later clarified that EMF acquired the Fish name along with the 104.7 signal but has not used it. While at Fish, Scott and Avery openly shared their faith without proselytizing. At Star, they kept their debut light and engaging, discussing pop culture and personal anecdotes.
Scott praised the HBO Max series “The Pitt,” which won five Emmys, and jokingly noted her mother’s inability to keep their new job a secret. Avery shared that during his radio hiatus, he worked as a background actor in upcoming projects like HBO Max’s “DTF St. Louis,” starring Jason Bateman and David Harbour, and the film “Madden,” featuring Nicolas Cage and Christian Bale.
Star 94.1, a top 40 station with an adult pop lean from 1989 to 2020, shifted to a mix of upbeat dance, pop, R&B, and hip-hop spanning over four decades after ratings declined. According to Rodney Ho, media writer at ajc.com, some social media users questioned whether Star would tweak its music to align with Kevin and Taylor’s “safe, clean fun” image from Fish.