SiriusXM is launching Taylor’s Channel 13, a limited-run exclusive channel dedicated to global superstar and 14-time GRAMMY winner Taylor Swift, starting today, 13 days before her new album, The Life of a Showgirl, drops. The channel will air 24/7 across North America, featuring Swift’s music from her 19-year career, with a focus on her upcoming album. On October 3, 2025, the album’s release day, Taylor’s Channel 13 will play The Life of a Showgirl in full every other hour starting at 12:00 am ET.
“Taylor Swift dominates music and pop culture, resonating with all generations,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “We’re excited to offer fans a unique space to celebrate her iconic career and new album with Taylor’s Channel 13.”Available on channel 13 in cars and via the SiriusXM app, the channel runs from September 20 to October 19, 2025, for subscribers across North America.