The series premiere of Kathy Bates’ new CBS series “Matlock” has grown its audience to 10.67 million viewers within three days of multiplatform viewing.
That’s up 38% from its initial live-plus-same-day linear viewership of 7.74 million on CBS alone last Sunday, according to Nielsen figures. The “Matlock” series premiere is expected to reach 11.6 million viewers after a week of multiplatform viewing, with final numbers expected in the coming days.
TheWrap reports after its premiere stood out as CBS’ most-watched non-Super Bowl premiere in over five years during its CBS linear premiere, “Matlock” maintains its position as the network’s most-watched series premiere, excluding post-Super Bowl programming, in five years. On Paramount+ and CBS digital platforms, “Matlock” has become CBS’ second most-streamed series premiere within three days of its release, behind just “Tracker.”
After debuting its first episode as a sneak peek on Sunday, “Matlock” will return Thursday, Oct. 17 at 9 p.m.
The “Matlock” pilot introduced Bates as Madeline Matlock, who utilized her unassuming demeanor to make her way into a position at a prestigious law firm, Jacobson Moore.
As she fights for spot in the firm working under senior attorney Olympia (Skye P. Marshall), Matty makes herself out to be a down-on-her-luck former attorney who must return to the workforce to take care of her grandson after her daughter’s death. But, the final moments of the premiere episode reveal Matty is anything but predictable, and has a secret ulterior motive.
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