Trump Slump..Taylor Swift Loses 2 Million Spotify Listeners

Taylor Swift, since endorsing Democratic nominee Kamala Harris over Donald Trump for president, has lost more than 2 million Spotify listeners, according to The Wrap citing data shared by Chartmetric, a music streaming analytics company.

Here are the key figures: When Swift publicly endorsed Harris in an Instagram post on Sept. 10, 94 million unique Spotify listeners had streamed at least one of her songs in the past month. A little more than a fortnight later, on Sept. 27, Swift’s monthly unique listeners had dropped to 91.9 million, per Chartmetric.

And it’s worth pointing out Swift was already in a (relative) slump before she came out against Trump.

For reference, Swift had 95.9 million Spotify listeners in the 28 days — which is the time frame Chartmetric and Spotify use to measure a month — leading up to Aug. 27. Her endorsement of the Democratic ticket, minutes after the Trump-Harris presidential debate wrapped up on Sept. 10, hasn’t helped reverse her recent downtrend.

Chartmetric’s music data looks at global users, so it’s unclear how many of those lost listeners came from the U.S. Spotify, according to its most recent earnings report, had 246 million paying customers, and 626 million monthly users worldwide.

And while we’re looking at her streaming data, her YouTube stats had a cruel end to the summer, too.

The number of people viewing Swift’s YouTube videos in the U.S. dropped nearly 10% post-Harris endorsement, according to Chartmetric’s data. (Swift had 102.4 million people watch her videos on YouTube in the month leading up to her endorsement; that figure dropped to 92.5 million monthly viewers by Sept. 27.) Although it’s worth noting volatility on YouTube given the recent blocking of music videos by popular artists, and the fact that YouTube is far from the primary place people go to listen to music.

If you missed it, Swift officially backed Harris and her running mate, Minnesota Gov. Tim Walz, in an Instagram post on Sept. 10.