Augusta Radio: Beasley Media Launches Local News Website

Beasley Media Group has expanded its digital presence by launching a new online news site called Augusta Today. 

The site aims to provide local news coverage for the Greater Augusta metro area, featuring content from Beasley’s in-market talent like WGAC hosts Ashley Brown and Austin Rhodes. The site offers breaking news, sports coverage, lifestyle features, and columns, all without a paywall1.

This move aligns with similar strategies by other radio operators like Townsquare Media and Saga Communications, as the industry seeks to increase digital revenue1. Beasley reported a 10.4% year-over-year increase in digital revenue for Q2 2024, with digital now accounting for 21.5% of their total net revenue.

Steven Uhles’ extensive background in journalism and marketing makes him a great fit for the role of Editor-in-Chief at Augusta Today. His commitment to keeping the content free and accessible aligns well with Beasley Media Group’s community-focused approach. It’s exciting to see how this new venture will enhance local news coverage and engagement in the Augusta area.

Market Manager Kent Dunn’s enthusiasm highlights the potential impact of Augusta Today on the community, complementing Beasley’s existing radio stations. This initiative reflects a broader trend in the industry towards integrating digital platforms to reach and serve local audiences more effectively.