Friday, June 5, 2020

Cable TV News Ratings: CNN On A 6-Day Demo Win

As protests in the wake of the killing of George Floyd continued through the week, CNN hit a major ratings milestone: On Wednesday, the network notched its sixth day in a row in the top spot among the cable news channels for total day and primetime viewers in the advertiser-coveted age demographic of 25 to 54.

This is the first time CNN has topped those viewership groups in 19 years, since the post-9/11 news cycle.

According to The Wrap citing Nielsen ratings, from Friday, May 29 to Wednesday, June 3, CNN beat Fox News and MSNBC in the demo in total day ratings, measuring from 6 a.m. ET to 6 a.m. ET. Due to data availability, Wednesday’s numbers were measured from 6 a.m. ET to 3 a.m. ET.
  • Friday, brought in 668,000 average total-day demo viewers compared to Fox News’ 460,000 and MSNBC 253,000. 
  • Saturday, CNN had 763,000 average demo viewers while Fox News saw 559,000 and MSNBC saw 243,000. 
  • Sunday brought CNN 680,000 average viewers from 25 to 54, while Fox News got 503,000, and MSNBC got 267,000. 
  • Monday, CNN had 712,000 total-day demo viewers on average while Fox News grabbed 612,000 and MSNBC had 316,000. 
  • Tuesday, the total for CNN’s key demo viewers was 596,000 while for Fox News it was 507,000 and MSNBC it was 301,000. 
  • Finally, on Wednesday, CNN’s average total-day viewership count in that all-important demo stood at 614,000, up from Tuesday’s total. Fox News and MSNBC also saw increases over Tuesday with 508,000 and 304,000 average viewers, respectively.

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