In his new role Schaeffer will be responsible for leading the day-to-day promotional and marketing operations of the radio stations, overseeing promotional campaigns and events for the market, including on-air, online, social media, station personalities and live events. Schaeffer will also make on-air appearances across all Des Moines stations, including KDRB 100.3 FM The Bus and NewsRadio WHO 1040 AM, making a special appearance on the Van and Bonnie In The Morning show during the 2018 Iowa State Fair.
“Everyone in Des Moines knows Maxwell,” said Joel McCrea, Area Market President-Iowa. “He is a friend to many charitable organizations as well as the arts, and the business community, giving him a solid understanding and connection to the market.”
Schaeffer joins iHeartMedia Des Moines from Des Moines Radio Group where he served 23 years as a morning show host on KIOA-FM. He began his career at KVIC-FM in Victoria, Texas and is a graduate of Shippensburg University of Pennsylvania. Schaeffer is also a member of the Iowa Rock n’ Roll Hall of Fame.
“I’m thrilled to continue my relationship with Iowa’s passionate radio fans and the community that I’ve known for decades,” said Schaeffer. “We have an amazing team at iHeartMedia Des Moines and we’re looking forward to continuing to use our stable of station brands to help our business and advertising partners best serve consumers and listeners.”